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Milo Billboard Smashes Into Moving Car on Malaysia Highway

 




MALAYSIA – A terrifying highway incident involving a giant Milo fabric billboard has gone viral across social media after it collapsed onto a moving vehicle on Malaysia’s Federal Highway on 7 July 2025. The incident was captured on video and uploaded on 8 July, triggering a storm of online reactions and public safety concerns.

The viral clip, believed to have been shot by a dashboard camera, shows the moment when a massive Milo drinks banner attached to an overhead structure suddenly came loose and slammed onto a car travelling below. The falling fabric engulfed the vehicle, startling nearby drivers and raising fears of potential injuries. As of now, no casualties or injuries have been officially reported.

The banner, promoting the popular Nestlé beverage Milo, sparked massive outrage online, with netizens both shocked and sarcastic in their responses. Several of the most viral comments included:

  • "Struck gold, free Milo for life!"

  • "Milo not only causes diabetes now, it causes car accidents too."

  • "This kind of advertising company should be severely punished."

Many online users compared the scene to a moment straight out of the Final Destination franchise where random and horrific accidents strike unexpectedly. Some expressed relief that the driver survived, while others turned their attention to broader safety concerns regarding billboard installation and regulation in Malaysia.

It remains unclear what caused the banner to detach, though possibilities include weather, structural failure, or poor maintenance. As of publication time, authorities have not released any formal statement, and the advertising company responsible has not been named publicly.

This is not the first incident on Malaysian highways involving loose signage or roadside hazards. Past cases have prompted temporary safety reviews, but enforcement lapses continue to spark debate.

Now, following this high-profile mishap, the public is demanding stricter controls and more frequent inspections of billboard structures especially large fabric ones installed above busy expressways.

There is also rising pressure for Nestlé Malaysia or the advertising agency involved to comment on the matter and clarify whether safety protocols were followed. Some netizens have gone further, calling for compensation for the driver and legal consequences for those responsible for the installation.

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Location: Malaysia

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