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Viral Purple Lightning Ball Spotted Across Singapore Revealed as YouTrip Mascot

 




A mysterious luminous orb that captivated social media users across Singapore has been revealed as an elaborate marketing campaign. Over the past week, videos of a violet, glowing sphere floating in various neighborhoods sparked widespread speculation and went viral on platforms like TikTok and Instagram.

The phenomenon first gained attention on September 19, when a TikTok user posted dashcam footage from a car in Tampines. The video captured a female passenger urging the male driver to pull over because of a large, unexplained object in the road ahead. The clip quickly amassed over 40,000 likes and was shared more than 24,000 times. Subsequently, similar videos surfaced showing the enigmatic ball of light at other locations, including a pavement in Pasir Ris Park and a void deck in Yishun.

The videos triggered a wave of online comments as members of the public attempted to identify the object. Many suggested it was a rare natural weather phenomenon known as ball lightning, which involves bright spheres of light that can appear during thunderstorms. Some commenters expressed awe, noting that such sightings are rare and that those who recorded the footage were lucky. Other theories proposed a connection to a new local science fiction movie, indicating the videos had successfully generated genuine mystery.

The mystery was resolved on September 22 when YouTrip, a Singapore-based financial technology company, claimed responsibility. The company revealed that the glowing orb was a publicity stunt for its birthday mascot, a purple dragon named Trippie. The videos were part of a new marketing campaign. In a post on TikTok, YouTrip hinted at more details to come on September 24, suggesting the campaign was part of a larger narrative involving the dragon traveling across Singapore.

This is not the first time YouTrip has executed such an attention-grabbing campaign. In April, the company posted videos showing purple skies over the Johor-Singapore Causeway to promote the launch of its Malaysian ringgit wallet. That previous stunt garnered more than three million views, demonstrating a pattern of using visually striking, mysterious online content to generate buzz for its products. The recent orb campaign successfully replicated this viral effect, creating a talking point across the island before the brand reveal.

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